Project Name - Zoya Resort

Zoya Health and Wellbeing Resort, nestled in a tranquil atmosphere amidst mangroves and crystal-clear blue waters, offers a holistic approach to rejuvenating its guests' minds and bodies. They approached us with a request for an effective marketing strategy to attract more guests and win their loyalty. Our experienced and skilled experts developed a multi-faceted approach to reach a larger audience, convert them into customers, and build long-lasting relationships with them.

🏫 Industry: Resort

50% Increase

In Direct Bookings Post Website Overhaul and SEO Optimization.

5X Increase

In Social Media Referrals After SEO-Optimized Content and Design.

15% Growth

Achieved in Repeat Visitors with Improved Website Functionality.

Challenges

Highlighting the holistic treatments provided in Zoya Resorts such as yoga, meditation, detox, nutritious diet, etc.
Making the website attractive, informative, and technically updated
Analyzing the market to identify the target audience and winning over the competitors
Conducting detailed keyword research to identify the right keywords
Attracting more visitors to the website with SEO techniques and increasing online and offline bookings.

Work Process

Our Key Strategy and Execution

Competitors, Audience, and Keywords Analysis

We analyzed all the websites of the wellness resorts in the UAE using updated analytical tools to find what was unique about the competitors’ websites. Then, proceeded to discover the audience who are interested in trying the holistic approach provided by Zoya Resorts. We used keyword research tools to identify the relevant high-volume keywords.

Website Optimization

We made the website easily navigable and fast-loading to improve website traffic. We highlighted the nearby places to visit and made customer support and contact easier by adding easy-to-fill forms.

On-page SEO optimization

Based on the analysis and research done, we started to devise on-site SEO optimization techniques. They included website content optimization, meta tag optimization, customer chat support, and sitemap.

Content Optimization

We optimized the visual and written website content. We added attractive images of the beautiful seaside resort and the treatments provided there. Informative blog content with the right keywords and FAQs answering the doubts of the visitors were added. We optimized content with informative guest blogs.

Results We Achieved

The optimized website and on-site SEO techniques helped Zoya Wellness Resort to rank #1 on the first page of the search results which increased the organic traffic by more than 100%.
The conversion rate increased by 70.2%. A big leap in online booking for the resorts is proof of this.
There was a considerable increase in the CTR and an increase in the ROI.

The visible results clearly proved that our strategies were goal-oriented and that our campaign was a big hit.

Project Name - Zoya Resort

Challenges

Our Key Strategy and Execution

Competitors, Audience, and Keywords Analysis

Website Optimization

On-page SEO optimization

Content Optimization

Results We Achieved

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