Project Name: Kidzone Fashions

Kids Zone Fashions is a Kids' Fashion store selling high-quality garments for children of all ages, from newborns to teens upto 16 years. They wanted an efficient marketing strategy that would help to increase the traffic to their websites and boost their sales online and offline. Our strategy was to use multiple approaches to ensure maximum ROI.

🏫 Industry: E-commerce Kids Fashion

25% Boost

In Mobile Engagement After Optimizing for All Devices.

2X Growth

In Yearly Customer Retention With Improved User Experience.

20% Increase

In Sales Through a Responsive E-commerce Website.

Challenges

The main challenges of the project are:

The primary challenge was winning over the high competition and increasing engagement
Identifying the target audience and reaching them
Finding the relevant keywords to attract prospective buyers
Highlighting the specialties of the store and converting visitors into customers
Restructuring the website and making it attractive
Setting right the technical problems of the website and making it user-friendly

Work Process

Our Key Strategy and Execution

After doing thorough research, we created a personalized SEO marketing strategy to attain the goals of Kids Zone Fashions. The highlights of our strategy:

Website Optimization

Pictures speak more than words. We optimized their website by adding attractive images of cute little infants, kids, and teens. We made it user-friendly by adding features like ‘shop by age’, ‘shop by gender’, and collections. To increase offline sales we added a ‘store locator’ to enable the visitors to find the nearest store. We highlighted their fashion sale and their special offers on the web pages.

Content Marketing

We added the keywords to the website content and blog content. FAQs were added to answer the queries and doubts the visitors usually get while placing an order and making payment. We added testimonials from the parents to prove their trustworthiness.

SEO Strategies

We added meta tags and meta descriptions containing the essential keywords. We increased the loading speed of the website and the web pages.

Social Media Marketing

We improved the brand awareness through social media platforms like Facebook and Instagram.

Results We Achieved

The organic traffic to the website increased considerably. The total number of visitors shot up by 95%. The reach increased by 74.5%.
We were able to identify the target audience which increased the organic leads by 23.5%.
The sales picked up which in turn increased the ROI.

The results proved that our marketing campaign for Kids Zone was a big success.

Project Name: Kidzone Fashions

Challenges

Our Key Strategy and Execution

Website Optimization

Content Marketing

SEO Strategies

Social Media Marketing

Results We Achieved

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