Project Name - Junior Kuppanna

Junior Kuppanna, a South India-based chain restaurant, has been popular for its delicious kongu cuisine for over six decades. They opened a new branch in Dubai. They approached us for a marketing strategy to attract local customers in Dubai and international travelers visiting the country. We created a customized plan to increase their digital presence, and online visibility, and bring in more customers to their new branch.

🏫 Industry: Hotel / Restaurant

30% Increase

In Online Orders Through Website Revamp and SEO Strategies.

5X Traffic

Growth in Social Media Traffic Post-Launch of SEO-Optimized Website Content.

50+ Keywords

Ranked for Junior Kuppanna, Boosting Local Search Traffic.

Challenges

The primary challenges of the project were:

Increasing their online presence to create brand recognition and brand credibility.
Keyword research and analysis of competitors’ websites to improve their SEO ranking.
Spotlighting its impressive and interesting history and special dishes to attract the attention of the target audience.
Increasing their social media presence to identify the target audience and increase their brand identity.
Attracting more crowds through online and offline booking in the competitive food industry in Dubai.

Work Process

Our Key Strategy and Execution

Website Designing

We created a website emphasizing the legacy and history of Junior Kuppanna stressing its global success in the past 60 years. We designed a gallery page bringing to light its achievements.

Social Media Marketing

The experts of our digital marketing team improved the social media presence of our client through Facebook and Instagram, the most popular platforms. We made sure the social media accounts were easily accessible from the web pages.

Content Marketing

We optimized the content on the restaurant’s websites by adding blogs announcing that the doors of Junior Kuppanna are open in Dubai. We also added seasonal content to attract more customers and traffic during festival seasons. Written and visual content calling attention to party orders was added.

Website optimization

Website visitors will be converted into potential customers only if it is easy to contact the restaurant. So, our panel of digital marketers added the contact details and location map to the home page.

Results We Achieved

The attractive website, informative content, and easy-to-use features increased the web traffic by more than 70%.
Party orders, online booking, and offline spot booking increased by several times.
Customer reach shot up by 44.5%
ROI and overall revenue of Junior Kuppanna in Dubai spiked up.

Our digital marketing strategy covering all aspects proved to be successful for Junior Kuppanna and it brought in more customers to them.

Project Name - Junior Kuppanna

Challenges

Our Key Strategy and Execution

Website Designing

Social Media Marketing

Content Marketing

Website optimization

Results We Achieved

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