Project Name - HEL (Hindustan Energy)

HEL with a history dating back to 1998 is a manufacturer of solar water heaters and stainless steel water tanks. They approached Arabian Media for an SEO strategy to improve its online visibility and attract more visitors to its website. We planned a strategy to create content rich in the right keywords and design a user-friendly website.

🏫 Industry: Solar Water Heater Suppliers

30% Increase

In Organic Traffic Within 6 Months Through Strategic SEO.

25% Leads

Increase in Lead Conversion Through Streamlined UI/UX Design.

20+ High-Value

Keywords Ranked in the Solar Energy Niche within 6 Months.

Challenges

Creating awareness of the benefits of using solar water heaters and how HEL is focused on building a better environment
Finding the target audience who are interested in sustainable solutions and using renewable energy
Highlighting the unique features of the products from HEL
Designing an attractive and informative website to attract more traffic
Making the website technically flawless

Work Process

Our Key Strategy and Execution

Website Design

We created an easy-to-navigate website displaying all its products along with a detailed description of each product. We added quick links to save time in browsing. The website was made functional with contact details of HEL and its dealers. We also included a store locator feature to make it easy for users to locate nearby distributors and service centers.

Keyword optimization

We explored the competitive keywords and analyzed the results to identify the relevant keywords and use them in the content.

Content Creation

Content plays an important role in creating awareness about the importance of solar heaters. We added informative blogs to show the authority of HEL in the field and attract the attention of potential buyers interested in creating a green world.

SEO Optimization

Knowledgeable blogs such as installation of heaters, comparison of heaters, types, etc. were added to the website to improve the SEO ranking and attract organic traffic. High-volume keywords were added to the content. We also added meta tags and meta descriptions with competitive keywords.

Results We Achieved

Our customized SEO strategy created a tremendous impact for HEL.

The informative content with relevant keywords helped to increase the organic traffic to the website increased by 58.6%.
Our SEO optimization strategies improved its SEO ranking and took the website to appear on the first page of Google's search engine.
There was an increase in page views and Click Through Rates.
The conversion rate increased by 65.7%.

The results were proof for the positive outcome of our marketing campaign.

Project Name - HEL (Hindustan Energy)

Challenges

Our Key Strategy and Execution

Website Design

Keyword optimization

Content Creation

SEO Optimization

Results We Achieved

Follow us

Quick Links

Services We Offer

Contact Us