Project Name: Arabian Infotech

Arabian Infotech, a training institute, wanted to increase its web presence and generate more leads through SEO. It partnered with Arabian Media to create a digital marketing strategy to optimize its website and increase its enrollment. The most important aspect of the plan was improving SEO with the right content featuring relevant keywords.

🏢 Branches: Dubai, Qatar, Saudi Arabia, India

🏫 Industry: Education

300+ Volume

High Search Volume Keywords Ranked On Google SERP Dubai

25% Growth

In Monthly Organic Website Traffic.

2X Organic Leads

Increase In Yearly Organic Leads.

Challenges

The main challenges of the project included

Attracting the target audience
Finding the right keywords to grab the attention of prospective students
Showing how the institute was efficient in enhancing the skills and careers of professionals
Solving the website’s technical issues
Redesigning the website to make it more appealing and attractive

Work Process

Our Key Strategy and Execution

To drive Arabian Infotech’s online growth, we crafted a tailored SEO strategy rooted in research, precision, and scalability. Our approach included:

Keyword Research

We have conducted detailed research using updated tools to identify the keywords. We identified over 300+ keywords and shortlisted about 100 potential keywords based on the average monthly searches.

Content Creation

We created informative content for Arabian Infotech, including web content and blogs. The web pages were optimized with relevant keywords identified, and the company's plus points were highlighted.

Web Page Optimization

The existing web pages needed to be optimized. We added FAQs for the pages to help the visitors find answers to their questions quickly. We also made the web pages easily navigable.

SEO Optimization

We built strategic internal links to encourage users to stay on Arabian Infotech’s website longer and improve its SEO. It also added relevant images, meta tags, meta descriptions, and titles.

Results We Achieved

Our well-researched and well-developed strategy yielded the results the institute was looking for.

The high-search keywords helped Arabian Infotech rank #1 on the first page of the Google Search Engine, increasing organic traffic by 100%
The organic leads increased by more than 20% and other vital matrices (organic events) by 40%
The average Click-Through-Rates shot up by 10%
There was a notable increase in organic leads and traffic.

Project Name: Arabian Infotech

Challenges

Our Key Strategy and Execution

Keyword Research

Content Creation

Web Page Optimization

SEO Optimization

Results We Achieved

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