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Promoting Business On Instagram: Avoid 10 Common Mistakes

Arabian Media

8 MAY 2024

Visuals are effective in highlighting the main things you want to communicate. Being a visual platform, Instagram is a powerful social media marketing tool to enhance your business’s online visibility. Business on Instagram can be a huge success if done properly. You should know how to use Instagram for business. There are a few common mistakes you have to avoid while promoting your business on Instagram. What are they? Let’s find out.

How Can I Start An Instagram Business?

You can start an Instagram business account by following a few easy steps. Tap the three lines on the right-hand corner of your profile. Then click on the type and tools. Go to the professional account and then click continue. Select the category from the given options and then click on Done. Tap Next. Add the details asked for and continue. When you complete all the steps, your Instagram business page is ready. You can edit your Instagram business profile whenever you want. Link with your Facebook account and let your friends and followers know you are on Instagram. Use hashtags to connect with your audience.

Planning To Promote Your Business On Instagram? Avoid These 10 Common Mistakes

Here are the top 10 mistakes to avoid when you promote your business on Instagram.

  1. 1. Lack of clear strategy

    Have a clear plan and strategy. Without it, your efforts will lack clarity and will not align with your business goals.

  2. 2. Ignoring the importance of high-quality visual content

    Poor-quality images and videos will create a negative impact and will decrease your brand’s identity. Visual content of high quality will stimulate the viewer’s interest and increase customer engagement.

  3. 3. Overlooking audience engagement

    Audience engagement shows that your post connected with them and fosters loyalty, helping retain customers. Overlooking it will fail to keep your followers interested in your products.

  4. 4. Inconsistent posting schedule

    Consistency is important to keep your followers entertained and engaged. It also shows your commitment. Inconsistency will disrupt your presence.

  5. 5. Not utilizing Instagram stories and reels

    Stories and reels provide an interactive experience and an opportunity to show your creativity in introducing your brand to the customers. Not utilizing these powerful tools will affect visibility and reach.

  6. 6. Overusing hashtags or using irrelevant ones

    Posting too many hashtags and using irrelevant ones will result in a temporary block of your account. A survey showed that using just one to three hashtags had an average of 593 reactions while using more than 10 had only 188 reactions. So, quality is more important than quantity in hashtags.

  7. 7. Focusing solely on self-promotion

    Over self-promotion detaches your followers. Bragging will keep them away. Posting valuable content stories, information, and useful content will pull them towards you.

  8. 8. Ignoring analytics and insights

    Instagram provides useful analytics and data such as audience demographics, follower growth, website clicks, etc. Ignoring them will negatively impact your business operation.

  9. 9. Not engaging with influencers

    Influencers help to increase brand awareness, boost customer engagement, and target the right audience. Missing out on influencer marketing can limit your reach.

  10. 10. Neglecting community building

    Building a community is important in social media marketing as it helps to form a long-lasting relationship with your audience. Failure to build a community will affect the growth of your business.

5 Strategies To Get Amazing Results On Instagram Business Profile

  1. 1. Optimize your Instagram business profile

    Your Instagram business profile needs a detailed bio including a description of your company, contact information, category, a link, call-to-action, etc.

  2. 2. Develop a content strategy

    Build a content strategy after tracking the top competitors in the industry. Make sure the content is unique and is of high quality.

  3. 3. Use hashtags to reach audiences

    Hashtags are a tool of interaction between the users and the brand. Use relevant and limited niche-related hashtags to enhance your visibility and reach.

  4. 4. Include call-to-action

    To drive the audience to follow your account and engage with your brand you should have a call-to-action on the Instagram business page posts.

  5. 5. Analyze Instagram analytics and insights

    Regular analysis will help to track your performance and make changes in your strategy if necessary.


Instagram marketing is a wonderful tool to reach new audiences and build brand loyalty. Contact Arabian Media for your Instagram marketing and other SMM marketing needs.


Get Every Answers

Yes, it helps to drive brand awareness, enhance brand loyalty, and boost sales.

Starting an Instagram business account is free. You will be charged when you buy advertising.

Reels, stories, contests, videos, images, and all types of entertaining, motivating, and useful content perform well on Instagram.

Posting one feed and two stories per day is ideal.

Reels have a longer lifespan than stories and IGTV. IGTV is the best choice for long videos. Stories play a prominent role in the Instagram app. Choose the right one to suit your needs.

Post high-quality content consistently, engage with the audience, make your content shareable, and optimize your profile.

First, know your audience. Create engaging content. Use hashtags. Promote it across networks.

Yes, responding to messages is important because it helps grow your community and build relationships with your audience.

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8 MAY 2024

''' Fantastic insights on Socail Media Marketing! The tips and strategies you've shared are not only informative but also practical. I especially appreciate your emphasis on 'Promoting Business On Instagram: Avoid 10 Common Mistakes' . Implementing these techniques has noticeably improved my website's performance. Thanks for breaking down complex concepts into actionable steps. Looking forward to more valuable content from your blog! '''

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